Data + Creative = Quality Content
Guesswork is not a strategy
All our designs, branding & marketing efforts are backed up by hard data. We monitor & analyze your markets, customer base and competitors. Where they advertise | Their monthly ad budgets | The keywords they use.
We use this data to develop branding & advertising campaigns that are more likely to engage your target audience.
Successful marketing is more than just a great website. We specialize in creating memorable branding that can be utilized across all your marketing efforts. From print, to digital, to vehicle wraps, mediametrics will help you build a brand identity.
Our digital design team creates striking content in the form of: Image / Video & 3D Digital Effects
these can be used in many ways & on several formats including (but not limited to)
- DIGITAL MENU BOARDS
- ALL DIGITAL SIGNAGE
- OUTDOOR LED DISPLAYS
- SOCIAL MEDIA ADVERTISING
- EMBEDDED IN YOUR WEBSITE
- VIDEO OPENERS (YouTube etc)
- PROMOTIONAL VIDEOS
- LOGO STINGS
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Branding portfolio
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you mind your business,
we’ll do the rest!
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Creative Content: guided by Data
mediametrics embraces the use of market, consumer, and competitor data as the driving force behind the content we deliver to our clients.
1. A new take on the creative process:
The business world is driven by multitasking, digital platforms, and the need for consumers to have everything available at their fingertips.
You have a very short timeframe, (about 3 to 5 seconds) to capture someone’s attention. That’s why choosing a creative firm that understands how to utilize data is more important now, than ever.
2. The personal touch:
Just because we rely on data to guide our creative process, doesn’t mean we don’t understand the importance of personal commitment.
Our mission is to get to know you, and your vision for your business.
That’s why we assign dedicated project managers to each of our clients, providing you with one main point of contact throughout the working relationship.
3. A principled approach:
mediametrics follow s ‘Gestalt’s 6 Principles of Design’ to create what we call a ‘unified brand experience‘ for your business.
Gestalt means ‘unified whole‘ which is a good way of describing the principles we follow to create a design. They refer to the way people see the whole, before the individual parts when looking at media in print, or digital formats.
01. Similarity
When elements look similar, viewers will see individual elements as part of a pattern or group. creating a single message from separate elements.
02. Continuation
The eye is drawn to paths, lines & curves, preferring to see a single figure than separate lines. This is used to join multiple design elements.
03. Closure
A technique utilizing the eye’s tendency to see closed shapes. when an element is not fully closed, the viewer will fill in missing information.
04. Proximity
Arranging elements to create a group association between objects.
05. Figure/Ground
Based on our tendency to see & separate objects from their background.
06. Symmetry and Order
Without balanced design, the viewer tends to look for the missing element, or problem, rather than focus on the message you’re sending.