3. A principled approach:
mediametrics follow s ‘Gestalt’s 6 Principles of Design’ to create what we call a ‘unified brand experience‘ for your business.
Gestalt means ‘unified whole‘ which is a good way of describing the principles we follow to create a design. They refer to the way people see the whole, before the individual parts when looking at media in print, or digital formats.
When elements look similar, viewers will see individual elements as part of a pattern or group. creating a single message from separate elements.
The eye is drawn to paths, lines & curves, preferring to see a single figure than separate lines. This is used to join multiple design elements.
A technique utilizing the eye’s tendency to see closed shapes. when an element is not fully closed, the viewer will fill in missing information.
Arranging elements to create a group association between objects.
Based on our tendency to see & separate objects from their background.
06. Symmetry and Order
Without balanced design, the viewer tends to look for the missing element, or problem, rather than focus on the message you’re sending.